Novation – Live Performance

A product launch performance film with heart, style, and serious keys.

To support the release of the Launchkey 88, Novation wanted to showcase the instrument in action — not just in a studio, but in a live, creative space. We developed a tight pre-production plan and found the perfect location to bring the performance to life.

With artist Lola composing an original track specifically for this shoot, we built a stylised film that called out key product features using on-screen text, while keeping the vibe immersive and cinematic. Shot in a single day with an incredible crew, this one really came together exactly how we envisioned it.

Credits

Producer – @alexgreenav

Director – @liam_woolmer_thompson

Talent – @lolamurz

DOP – @tom__german

1st AC – @jackhayterfilm

Stills – @madeby.jack

Gaffer – @jacklilley

Spark – Lee Madigan

Spark – Richard Potter

Dolly Grip – Bertie Wood

Runner – Luke Matthews