Focusrite – Vocaster: Tell the World

Studio sound, made simple — a global campaign to launch Vocaster.

To launch the all-new Vocaster interface, we created a flagship commercial that speaks directly to creators — showcasing how easy it is to achieve professional podcast audio, without the faff.

Shot across the UK and US, this campaign brought together a range of real creators in their own environments, giving an authentic feel to every setup. The final hero film became the centrepiece of the Vocaster launch — rolled out globally across 100+ formats and platforms. We also shot a series of creator led films, showcasing each creator in the ad and their story of getting their story heard.

This one was a real challenge across time zones, teams, and talent — but the result speaks for itself. A bold, creator-first campaign that delivered.

Credits

Head of Video – Alex Green

Executive Producer – Nick Patterson

Director – Josh Bennett

Producer – Matthew Sterling

US Producer – Priscilla Jimenez

Cinematographer – Lewis Jelley

Art Director – Bendy

2nd Camera Op – Tom German

1st AC – Liam Rees

Gaffer – Matthew Dunford

Stills Photographer – Jack Ford

Colour Producer – Suzi Grochala

Colourist – Cam Sander

Post Sound – Cranc Audio

Voiceover – Da’Nelle Grier

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Scarlett 4th Gen - Launch Ad

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Live Performance - Novation